Milkadamia

User Experience (UX)

Eco-activism is delicious.

What if?

Imagine people ate well, protected the planet and vegans had a sense of humor. milkadamia is creating such a word. By spreading the word that the world is on fire, in charming manner. Their website was in need of some focus to help keep their message fresh and on brand.

What is.

Conducted UX research and audits to find points of friction and confusion to guide those curious about milkadamia, toward a new tried and true plant-based favorite. Collaborated with UX designer John Geletka, to transform their site to mobile first, and easy to navigate.