STEP 2 - CREATION

Creating the Story. Now you have some information, some ’strategy.’ What does it all mean? During this step we create the architecture, the DNA of your brand and how it relates to your business. Deliverables include:

• Brand Essence
• Brand Tone
• Unique Point of Difference

Brand Stories. We create different stories that illustrate how different audiences will experience your brand.

• Consumer Story
• Partner Story
• General Community Story
• Employee Story